Why Your Website Needs Professional Branding Photos
In today’s blog I want to share a little bit about why your website needs professional branding photos after having a conversation with one of my clients who has a service-based business.
When we were planning her photoshoot, she wasn’t really sure why she needed more than a couple photos for her website because she doesn’t sell products.
How to know if you really need professional photos for your website
You see, people usually understand the importance of high-quality product images because they allow potential customers to have a visual representation of what they can expect to receive.
They know that professional product photos help increase trust, engagement, and most importantly, they help you sell!
First impressions with professional photos
But what if you don’t sell products? Maybe you are a coach, photographer, web designer, realtor, makeup artist, consultant, an event planner, or an interior designer like my beautiful client Shayna Walker.
In my opinion, having professional photos on your website is non-negotiable, regardless of the kind of business you have.
I know I’m biased because I’m a personal brand photographer, but hear me out.
Detail Photography For Personal Branding Website Photos
Personal branding photos vs Stock images
Although it's more accessible today for small local business owners to gather a good set of stock images for their websites using tools like Pixabay, it builds so much more credibility with your audience when you use professional photos when showcasing your products or talking about your services.
Invite your customers to get to know you and start seeing you as an authority in your professional field with a good set of personal branding photos that tell a story about who you are.
Avoid using stock images across your website or marketing materials and opt in for using professional photos instead to elevate your look and start building trust with your audience.
Establish Brand Identity with Professional Photos on Your Website
Generally speaking, photos play an essential role in enhancing the overall design and user experience of a website, making it more engaging and attractive to visitors. They break up text-heavy content, making it easier to read and more visually appealing.
Give Your Website a SEO Boost With The Power Of Professional Photos
Personal branding images are such a powerhouse when it comes to building your website SEO to rank higher on Google for the professional services and products you offer.
If you are trying to find out how to carry out an online marketing campaign to boost your small local business in your area, adding descriptive text with relevant keywords across all your website images is one of the most important things you can do to boost your business online visibility.
Use other tactics with the photos across your website to boost your SEO such as geotagging your images, adding relevant keywords that describe your products in your image alternate text, and include popular keywords in your image name files.
why your website needs professional branding photos
When it comes to your personal brand, they help establish and shape your brand identity, as they allow you to create a visual representation of the values, personality, and style of your brand.
Having carefully chosen and curated high-quality images on your website, will capture your ideal client’s attention, invite them in, and help you deliver your message.
That’s because photos have the power to evoke emotions, create a connection with your audience, and communicate information more effectively than text alone.
Build more engagement for your business with personal branding images
Building a connection with your audience goes beyond your messaging and what you type across your content publishing.
Personal branding photos are an amazing opportunity to tell your story and build engagement with your audience by creating a connection with people who relate to the feelings and ideas that your photos evoke.
Your professional photos across your website are more than just the story behind your brand, who you are, and what you believe in, but they’re also a great connection piece for people who do the same things or want to see themselves there soon.
How to build authority as a professional in your field with brand photos
Get your website a cohesive look with a gallery of personal branding photography to boost your professional look and showcase yourself as an authority in your professional field.
When you build online marketing material give yourself a boost with professional branding photos to help build a cohesive look throughout all your platforms. Build brand recognition on your website, social media, e-mails, business cards, etc, and stand out against your competitors.
Use Professional Images to stand out against competitors
If you are a small local business in San Diego, California, your professional images will help people recognize the high-quality in your products and services.
Professional branding images help you tell the story you want yours audience to know. What is your take away? How do you want your customers to view you?
Why Your Website Needs Personal Branding Photos
Stand out to your audience and tell your story through the power of branding images.
Build a Competitive Edge for your business with branding photos
Also, by using relevant and authentic photos, you build trust and credibility with potential clients.
Photos of you provide a sense of transparency and authenticity, which will help you attract your ideal clients, and will ultimately lead to increased conversions.
Plus, photos can strengthen brand recognition and help differentiate your website from others, allowing you to stand out from the crowd.
Sweet!
More details about why your website needs professional branding photos and resources to help!
Not quite there yet for a professional photoshoot? Try to DIY some of your own images using these great tips. If you have a smartphone, you likely have access to a high definition camera. Did you know that Eminem’s Official Venom Music Video was recorded using a Google Pixel 3? So what are you waiting for!? Take those pics!
Now if you would like to know what kind of photos you need, just get creative and start browsing Pinterest for ideas!
And if you’re still not sure you need professional photos, let me help you with that! Make sure you read my Blog post Why Your Business Needs Professional Photos.
Ready to work with me? Get in touch and let’s chat about your brand and business.