Personal Branding Through The Eyes Of A Photographer In San Diego, California
As we dive into what personal branding through the eyes of a photographer means in this article, it will become clear to you how it is very similar to lifestyle photography but for business owners and entrepreneurs.
It can have a huge impact in your business because it showcases the personality of your brand and creates a conversation between you and your audience. The rapport you build allows both current and future customers to identify with the person behind a product or service, and in this case, that person is you!
“Personal branding is becoming less of a competitive edge and more of a requirement for anyone looking to grow their business.”
— Entrepreneur Magazine
People want to see you in your element doing what you love. They want to hear your stories, learn about your goals and struggles, and by allowing them to create a more personal connection, you give them the opportunity to embrace your mission along with you.
Personal Branding Through The Eyes Of A Photographer In San Diego, California
In a nutshell, the way you brand yourself will influence the way consumers think about you and your business. That is because people want to do business with someone they trust and can relate to, so it’s important that your personal branding is authentic and relatable, but at the same time it needs to be intentional and professional when it comes to putting your best qualities and hard work on display.
That’s where I come in.
Telling Your Story Through Brand Photography
As a personal brand photographer I don’t only show up and take photos. I help you create a visual representation of your brand and story. We will work together to highlight what makes you unique so that your photos can identify and reflect who you truly are. Then, through my images I help you serve more people, share your message, build stronger relationships and grow your business.
Carina Fleckner
San Diego, California Personal Brand Photographer
Developing a Marketing Strategy For Your Small Local Business
There might be lots of other people who sell what you sell or do what you do, but they are not you! Nobody else can be you and that’s your biggest asset! Using that to your advantage can bring the connection and engagement you may be lacking to help your business really take off.
You can even capture your branding messaging on another level through short videos you can use to introduce yourself to your audience.
What To Do When Your Business Receives A Press Release, Event, Or New Launch
Have you been asked to join a collaboration, started a project with other creators, or are you ready to launch a new product or service?
Using personal branding images across all your marketing and launching projects will help showcase a uniform look, professionalism and authority in your niche, and a competitive edge when locals find you as they search for a service like yours in the area.
Professional First Impression To Your Customers With Personal Branding Photos For Your Business
Show your audience your business is in a place where you deeply care about the work you display, the quality you provide, and stand out to your audience not only as professional but as an authority figure in your career or field of work.
Displaying personal branding images for your business website can help you communicate to your future clients that your work is serious and your commitment to delivering quality work to your clients as well.
If you have clients who typically do a lot of research to vet someone before hiring them, you will surely stand out against your local competitors with a professional set of personal branding images.
Being Yourself During Your Personal Branding Photo Shoot
Besides building your confidence and giving you more visibility, having a library of beautiful high-quality images to choose from can save you time and money while helping your business grow. Choosing the right location to show up fully in your element is one of the most powerful preparations you can plan for your upcoming professional branding photoshoot.
It is just as important to wear items that highlight your best self while still displaying who you actually are and what you’re like on a daily basis.
Choose confidence by opting to wear outfits that are comfortable during your personal branding photo shoot. Yes, even your glam dress can feel comfortable! It is very important to feel your best self during your photo session and not worry about inconvenient or tiring outfits that will stress you out during your professional photography. It’s not fun for you, or your investment!
How To Increase Client Rate Conversions On Your Website & Social Media
Many times while meeting people who might want to hire your professional services they will be wondering at first who you are and if working with you seems like a good fit for their business. A lot of times what business owners are really saying at first is, “do they understand what matters to me before trusting them to help me reach my business goals? Do they understand what this investment means to me”
Personal branding photos on your website and social media can be such a powerful tool to advocating for your story as a business owner and how that contributes to the work you do and the quality you deliver to your clients.
Arriving to an empty website with no information about how you serve your clients along with a professional set of branding images for your business that describe how you can make that happen can be the difference between that new wave of clients coming into your business for the next level packages and pricing you’ve been launching, or not.
Show up as the expert you are and take the leap to a level where you stand out in your industry!
If you are a local business owner, you may be aware about these huge brands that originated in San Diego, California.
How To Book A Personal Branding Photography Session For Your San Diego Local Business
First find out if it’s really time for you to invest in a set of professional branding photos to elevate your brand. Will this really help your business move the needle?
Especially if you are operating in your first year of business, you need to be focusing on establishing strong foundations, setting up solid systems to help you work efficiently, and nailing down who it is you are really helping before going big and investing to up-level your business.
Are you ready to step into your power?