3 Types Of Brand Photos You Must Have For Your Business
As a photographer who helps small business owners and entrepreneurs I always talk about the 3 Types Of Brand Photos You Must Have For Your Business to build a brand they love. I ask my clients very detailed questions that help us understand what types of images would be most useful for them. This is an essential part of the planning session and, from my experience, a branding photoshoot cannot be successful without it.
There’s definitely a place and need for headshots. You can use them for your about page or as a profile photo on social media or business cards so that viewers can see your face clearly. However, if you want to tell your brand story through your photos, you’ll also need a variety of images that go way beyond that.
Table of Contents
3 Types Of Brand Photos You Must Have For Your Business
Professional Headshots For Business Owners and Entrepreneurs in San Diego
Lifestyle, Hobbies, and Personality Photos For Your Personal Branding
Details, Flat Lays, Promotional, and Advertising Photos
More Creative Branding Images To Stand Out - Logo, Branding, Product, and Service
Behind The Scenes, Client Interactions, and Office in Action For Your Business Branding Photos
Interior/Exterior Location Photos For Your Personal Branding
It is your chance to be more creative and fun while displaying eye-catching, scroll-stopping images that express your unique style and personality.
3 Types Of Brand Photos You Must Have For Your Business
In general, it’s important to have full body and half body shots, photos with a lot of negative space to allow for creative designs later, a hero image to attract your viewers’ attention, images that show interactions with other people such as clients, employees, and business partners, and close-ups of your products, for example.
Although every client has a different set of needs, the following 3 categories are a good starting point for anyone looking to book a personal branding photo session. Read on to learn more!
Professional Headshots For Business Owners and Entrepreneurs in San Diego
1. Professional
You want to show where and how the magic happens!
All you need to DIY a professional looking headshot is a simple plain background and a confident attitude (of course great lighting helps too).
However, for those business owners who have already taken their own photos for their business and are ready for the next level of professional branding, a professional headshot is one of the most useful branding images you can have ready to share at a moment’s notice.
If you are an invited guest to a show, collaborating on a project with other local businesses, or launching a new product and service, chances are you’ll be asked if you share a headshot that can be used for promotional and advertising material.
Lifestyle, Hobbies, and Personality Photos For Your Personal Branding
2. Lifestyle
What are your hobbies? How do you spend your free time?
These are some of the things we can start using to tell a story with professional branding photography, and it’s the perfect step to take after having a good set of headshots.
We want to get to know you so we can become your biggest fans and do business with you. When you show off who you are and what inspires you, you stand out from the competition. Wear your favorite outfits and show all the things you love during your personal branding photo session.
This can be a deciding factor for a potential client when deciding if they should buy from you or work with you. You want to be relatable and create a space for your audience to connect with you and start conversations.
Include shots of you walking on the beach, hanging out on the couch, smiling, laughing, cooking, sipping a drink, reading a book, listening to music, holding a card with your favorite quote, writing in your journal. Take a look at your favorite pinterest boards for ideas on your photoshoot, whatever sets your soul on fire!
Details, Flat Lays, Promotional, and Advertising Images For Personal Branding Photoshoot
3. Flat lays & Detail shots
What do you use to do your magic?
It’s important to have styled photos of the tools you use at work, such as laptop, essential oils, planner, office supplies, camera, brushes, makeup…
Detail photos not only give your audience a closer look at your product, but they also create visual variety. And that’s great whether you sell a physical product, or you are a service-based business.
Besides the typical flat lays (photos of objects arranged on a flat surface, captured from above), make sure you get some images with your hands interacting with the objects. It makes your images more personal. You can also consider taking other additional items or props to highlight your next branding photos.
They’re great for blog posts, content for social media, and as a filler on your website.
More Creative Branding Images To Stand Out - Logo, Branding, Product, and Service
Branding images that stand out for business owners are very important and in order to establish trust with your audience and present yourself as an authority in your professional field, you can incorporate your logo when creating branding images of your products and services.
Having a flexible logo is also a really nice advantage to display your branding on a next level amongst your products, marketing materials, and other online and social media content.
For next level logo branding you need 4 types of branding logos for your products to stand out and have responsive and flexible branding options for your business marketing strategy.
Primary Logo
Secondary Logo
Submark Logo
Logomark
For more help creating a logo that stands out and aligns with your branding contact Brianda, your San Diego local Website Designer and Developer at A Real Website Creator helping small local businesses succeed and stand out online through stunning designs, SEO (search engine optimization), and online marketing strategies.
Behind The Scenes, Client Interactions, and Office in Action For Your Business Branding Photos
For the professional kind, those ‘behind the scenes at work’ photos play an important part because they show you in your element doing what you love.
Images of you interacting with your clients, providing a service or showing how a product is used will help your audience have a more in-depth understanding of what you do, and that instills trust because they’ll know what to expect if they choose you…and they will choose you!
Your business needs shots of you doing what you do in your environment, such as assisting a client, working on the computer, talking on the phone, styling a client’s hair, baking a cake, playing a song…
Whatever your superpower is, that’s what you want to capture!
Interior/Exterior Location Photos For Your Personal Branding
If you want to show a little more about the environment where you spend most of your time and what it’s like for you to be in there, consider showing off pictures of your desk or places indoors where you feel creative, productive, or simply amazing.
You can also take pictures showing the exterior of your location for those that are planning to pay you a visit to find out a little more what it will be like once they show up, and also help those that are on the fence about going to your local business for your services finally decide they’re ready to show up for themselves with your help.
Bonus tip:
All in all, your photos should be a true representation of yourself and how you want your clients to perceive you.
Remember: your images will be selling your brand, so it’s a necessary investment but you have to do it right!
Make sure your photographer is willing and able to guide you and help you determine what kind of content you need, so it’s important to hire an experienced brand photographer.
I hope this has brought you more clarity so you can rock your next photoshoot!