Why Your Business Needs Professional Photos
If you’re wondering why your business needs professional photos but don’t know where to start, did you know that personal branding photos are a powerful and versatile tool to create content both online and offline?
They allow you to build and grow your brand on all social media platforms and can be used in articles, blog posts, newsletters, Canva, and Google My Business. When printed, they’re also used in a variety of promotional materials and brochures.
Table Of Contents
Establishing Brand Identity and Why Your Business Needs Professional Photos
Professional First Impressions and Showing Who You Are Authentically
Investing in Professional Branding Photography For Business Owners and Online Marketing
Using Quality Images to Showcase Quality Products And Services
Reasons Not To Use Stock Photography Across Your Business Content
Customize Your Branding Images for SEO (Search Engine Optimization) To Find Local Customers
Stand Out As An Authority In Your Field With A Professional Branding Photos
Share Your Message With Your Audience
Since it is a significant investment and maybe you’re just getting started, you might be tempted to use stock photos for your business branding or take the photos yourself.
However, regardless of the industry you work in or how long you’ve had your business, having professional images is key as they contribute to a more successful brand.
Establishing Brand Identity and Why Your Business Needs Professional Photos
If you’re still on the fence about hiring a brand photographer, let me share some benefits of investing in high-quality photography for your business.
This is a great opportunity to show you are professional and serious about your services to visitors who find you online and click on your website to check out the services that you offer.
Having professionally branded images for your small business helps you stand out as professional and helps your future clients make a connection with you right away based on your personal branding images and the story they are telling.
Get in touch with your professional branding photographer to discuss what your business needs to showcase for your brand photography.
Ask your photographer to guide you through the process, as many professional provide with free guides or step by step guidance for how to prepare for your next professional branding photoshoot.
Professional First Impressions and Showing Who You Are Authentically
Professional photos will help position you as an expert in your field and uplevel your brand as it shows you take your business seriously. Using high-quality photos that are customized to your business will also elevate brand recognition. You want images that match the fantastic products you create or services you provide.
Connect with people and show your future clients who you are and what is important to you with a great set of professional personal branding images. Tell your story and provide a glance into how you drive impact with your work and why this helps others move the needle or reach their bottom line.
Make a personal connection with your audience by showing them the parts of you that make your personality stand out while showcasing yourself as an authority in your field of work.
And of course, go all out during your professional branding photography session with outfits that highlight who you are, what you love, and show you in your element for others to get a read on your authenticity, and make a deeper connection with those that resonate with what they see.
Investing in Professional Branding Photography For Business Owners and Online Marketing
You already decided to invest in a professional website to help your business stand out. Now you’re ready for the professional photographs!
When it comes to showcasing the business you’ve put your heart and soul into, it would be a shame to use low quality photos on your social media and website and miss the chance to reach your dream client.
There are different packages available depending on the stage in your business that you find yourself in, and what you need for your next step. Consider taking a few pictures yourself to get started if you feel you’re not there yet.
Something I like to advise my clients is to consider the power of renting a space for your branding photography session while preparing their investments.
Renting a location that is in alignment with your style, aesthetic, messaging, and highlights you in your element is one of the best things you can do to come full circle with a professional photography session for your business branding.
Why Your Business Needs Professional Photos
Your next level business deserves the best personal branding photography to capture your audience with your authentic story.
Using Quality Images to Showcase Quality Products And Services
As opposed to stock images, having professional photos of you, your team and your products helps you stand out and allows your customers and clients to get to know your business better. Professional images that show your authentic self will bring more engagement and real connection when telling the story of your brand.
Having trouble creating content with your professional branding images to market your business online? Check out Gary Vee’s blog article for inspiration - remember; we are the average of the 5 people we spend most time with.
Reasons Not To Use Stock Photography Across Your Business Content
You want to stay authentic to your audience but also provide unique information of value to search engines like Google and avoid stock photos so that your website can be shown to online users searching for products and services like yours.
Stock photography tends to feel inauthentic and if not careful, watermarks can bring your audience to questions whether this is a reliable source for information or acquiring help in general.
Sometimes sloppy stock photos may be the reason why a potential client decides to visit an alternative website to continue looking for the services they need to hire.
Make sure you develop trust with your audience not just through your work and expertise but also through a personal touch with your story through professional branding photography.
Customize Your Branding Images for SEO (Search Engine Optimization) To Find Local Customers
We live in an increasingly visual world and your photos represent your brand. High-quality images will have a better impact and greater SEO benefits which, with the right optimization, will help you rank higher in organic search.
Use tools to check your website SEO and pay attention to the images section of your report to ensure all your images are accessible and labeled correctly.
Stand Out As An Authority In Your Field With A Professional Branding Photos
Professional photography is a valuable business asset and hiring a personal branding photographer will allow you to successfully market and promote your business and brand.
Convey to your potential clients that your business has the competitive edge with professional photos to powerfully share your message…
…especially if you are a small local business owner in San Diego, California.
The kind of story you tell through your professional branding photos can help you stand out as a professional in your career field and an authority worth trusting when it comes to information your potential clients are looking for online.
Share Your Message With Your Audience
A picture is worth a thousand words! As you share your story through the power of personal branding photography, you have an amazing opportunity to dive a layer deeper and share your messaging.
For example if you have a family and it is critical for you to keep a close relationship with them as you excel in your local business…
… then part of your deeper messaging may be the importance of providing children a great example of what’s possible for them to create for themselves in the future and keep impacting generations to come in family and in community.
With professional branding images, you can share more about what you stand, what matters to you, why you do what you do, and how your help drives a deep impact to your local community. With all this in mind, what is your deeper message about?
If you’re ready to take your business to the next level, book a discovery call with me to chat about your vision.
Plus, it is a business expense and that means it is tax deductible! Ask your accountant today!